University Senate Proposed:
Adopted:
RESOLUTION TO ESTABLISH
AN M.S. PROGRAM IN SPORTS MANAGEMENT
IN THE
WHEREAS, the Education Committee of the University Senate has favorably reviewed the proposal from the School of Continuing Education to establish a program leading to an M.S. in Sports Management, and
WHEREAS, the committee is satisfied that the proposal has the
approval of the executive committee of the
WHEREAS, the committee is satisfied that the proposal has the approval and enthusiastic support of the Director of Athletics, and
WHEREAS, the proposed program does not compete with any existing program at the University,
THEREFORE BE IT RESOLVED, that an M.S. in Sports Management be established with the proviso that the committee will review the program in five years.
Proponent:
Committee on Education

MASTER OF SCIENCE IN SPORTS MANAGEMENT
Program Description
The 36 point (12 course) curriculum is designed to broadly educate sports
managers about the industry while providing industry-specific training in
finance, personnel management, law, marketing, and facility/event
superintendence. This combination of broad-based and industry-specific skill
training is a hallmark of the program, and is evident in both the content of
individual courses and the sequence in which degree candidates take the
courses.
Curriculum Overview
The
degree requires satisfactory completion of 36 points, or 12 three-credit courses,
consisting of a foundation course; three courses in accounting and finance (two
taken in the Graduate School of Business); two courses in Marketing (one taken
in the Graduate School of Business); five topical courses; and a final project.
Courses are taken in the following sequence:
TERM
I
SPRT
K4220 Social-Historical Foundations of American
Sport
(3 pts)
BUSI
K4009 Financial Accounting (3 pts)
TERM
II
SPRT
K4410 Leadership and Personnel Management in the Sports Industry (3 pts)
BUSI
K4003 Corporate Finance (3 pts)
TERM
III
SPRT
K4360 Sports Business and Finance (3 pts)
BUSI
K4020 Introduction to Marketing/Marketing
Management
(3 pts)
TERM IV
SPRT K4540 Advanced Sports Marketing (3 pts)
SPRT K4620 Sport Facility and Event Management (3
pts)
TERM V
SPRT K4460 Sports Law and Ethics (3 pts)
SPRT K4740 Intercollegiate Athletics Administration
(3 pts)
TERM VI
SPRT K4840 Diversity in Sport (3 pts)
SPRT K4980 Internship and MS Project (3 pts)
Curriculum Details
The program’s foundation
course (SPRT 4220 Social-Historical Foundations of American Sport) provides
students with a thorough introduction to the history and socio-economic
foundations of their field, with specific emphasis on the field’s seminal
literature.
The finance sequence requires
students to complete general background courses in both financial accounting
(BUSI K4009) and corporate finance (BUSI K4003) and then a rigorous, hands-on
course in sports business and finance (SPRT 4360). This sequence is designed to
successfully train students in the basics of financial accounting, as well as
their specific application to the sports industry.
The marketing sequence
requires completion of an introductory course in the science of marketing (BUSI
K4020 Introduction to Marketing and Marketing Management), and then an applied
course which focuses specifically on marketing in the sports industry (SPRT
K4540 Advanced Sports Marketing).
Students next complete a
series of courses designed to expand and enhance their industry-specific
skills, including required courses in Leadership and Management (SPRT K4410),
Facility and Event Management (SPRT K4460), and Sports Law and Ethics (SPRT
4460). Two advanced courses, normally
taken in a student’s final year of study, build upon previous coursework and
introduce students to other managerial issues: SPRT K4840 Diversity in Sport
focuses on issues of race, gender, and ethnicity as they apply to management
and competition, while a required collegiate administration course (SPRT 4740
Intercollegiate Athletics Administration) permits students to apply the skills
learned in the program to the college environment. In their final term, all
students complete a hands-on, applied internship in a sports environment of
their choice.
Program Information
The
program is designed to accommodate the professional obligations of students who
are employed full time, and can be completed in six consecutive semesters.
However, the curriculum is rigorous and concentrated and demands a serious
commitment of time and energy. Students are expected to devote significant time
to completing reading assignments, class assignments, and term projects outside
of class. All classes are held in the evening on
Program
Benefits
The
program is taught by
Potential
Candidates
The
program is designed to meet the needs of a range of individuals, including:
·
those working in
the industry who hold a bachelor’s degree and who would like to advance their
career by completing a graduate program that offers industry-specific training
·
students with
undergraduate degrees in sports or recreation management who are looking to
complete a graduate degree in the field
·
retired athletes
or those seeking to turn their passion for sports into a career by completing a
rigorous program that will provide them with the skills required of a professional
sports manager
·
those with advanced degrees in business, law, or journalism
seeking to expand their credentials in the sports world by completing a program
with an industry-specific focus.
Admission
Requirements
All
candidates will be required to hold at least a Bachelor's degree and submit two
recommendations and a Statement of Purpose (350-500 words) addressing their
interest in the field and how the program relates to his or her current
employment and immediate and long-term professional plans. The GRE is not
required, but recommended.